Polling

If I was Mitt Romney's political adviser, I would prompt the politician to focus his campaign on gaining independent votes but also working toward appealing to a broader range of Republicans and closing the gender gap with women voters.
In order to gain independent votes, Romney must find a way to appeal to those who typically fall in the middle of the political spectrum. Building a strong campaign in states that have been known to fall to both right and left, Romney sets a foundation to appeal to voters.

Also, it is pivotal that Romney begin to appeal to members of his own party; the conservative Republicans and other groups that have not illustrated a strong turnout during the primaries. These include Midwestern Republicans, as well as young and highly religious GOP members (Romney_#1). The challenge for Romney will be appealing toward his own party while still trying to gain support of more moderate voters.
Finally, Romney needs to gear up and start appealing toward women voters. Romney holds a strong conservative stance on many women's rights issues as he is pro-life and wants to limit Planned Parenthood. In doing so, he's put Obama in the lead when it comes to the majority of women. (Gender Gap...) Mitt Romney will need to find a way to appeal to women in order to gain the necessary votes from this demographic.

Romney_#1
Gender Gap Will Remain for Romney